It's still going to work the same method", my exasperated spouse hissed into my ear as I got cartons after containers of some 'designer' tissue. Yes, for a graphic designer and author who knows all about the kind of effort one puts into product packaging and branding products, I sure fell for it. I am entitled to fall for great packaging, I have a dominating right to be human.
But they are so quite ... the product packaging. I swear!
They have the 'nature enthusiast' product packaging, the 'fruity' packaging, the 'female on the go' packaging, and then they have the 'kids' packaging. I got 4 of each style plans and made a run for the counter with them with my shouting kids and exasperated spouse pursuing me in slow movement. It was absolutely a 'die-hard' moment. You understand, when the hero is escaping from a bunch of wild bad guys with maker guns, and they're shooting at your feet or something ... and there's a surge behind you ... and whatever takes place in ssslllloooowwwww mmmmooooottttttiiiioooonnnnn.
Well, in this case, I was running for checkout with boxes of tissue paper with elegant packaging styles on them. I loved the packaging designs so much, after using up all the tissues in the boxes, I would cut out the styles and place it into my 'needs to keep for referral' clear folder. I don't keep a lot of things in there because I am pretty selective about the styles that I like, however these packaging designs made the cut.
You see, this is the kind of thing that takes place when you put some effort into making your packaging style. Yeah, we all have this in the back of our heads ... "Hey, it's PACKAGING! They're going to THROW the PACKAGING away.
This is what I have to tell you, as a graphic designer and customer. The more effort you put into creating your packaging, more consumers will stop and have a look at your packaging or what's inside here the product packaging. Now, does it make sense for me to say now that when they take and stop notice of your product packaging, your chance of getting them to purchase your item increases? Precisely.
You see, the role of packaging is to get the customer's attention. And without an electrifying packaging, consumers are going to walk past the loads and heaps of other competitor products ... and yours ... without even knowing you're there! Your product is sitting there on a shelf, for goodness sake, and the only weapon you have is to have a good packaging. Once they stop and have a look, you've won the very first round.
Think of it!
They have the 'nature lover' product packaging, the 'fruity' product packaging, the 'woman on the go' packaging, and then they have the 'kids' product packaging. Well, in this case, I was running for checkout with boxes of tissue paper with fancy packaging designs on them. I loved the product packaging designs so much, after utilizing up all the tissues in the boxes, I would cut out the styles and place it into my 'must keep for recommendation' clear folder. I don't keep a lot of things in there since I am quite selective about the designs that I like, but these product packaging styles made the cut. The more effort you put into designing your product packaging, more customers will take a look and stop at your packaging or what's inside the honey packaging machine suppliers.